Required skills

communication and interpersonal skills to

give instructions

provide feedback to management through clear and direct communication

provide information to staff

share information

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

literacy and numeracy skills to

prepare machine or manual labels and tickets

present and price merchandise

read and interpret store policies and procedures

observation skills to assess display and presentation compliance with visual merchandising standards

technology skills to operate and maintain electronic labelling and ticketing equipment

team leadership skills to

instruct and support staff

supervise staff activities

Required knowledge

availability and use of materials

correct storage procedures for labelling and ticketing equipment and materials

loadbearing capacity of fixtures and display areas

location of display areas

manufacturer specifications for the use of electronic labelling and ticketing equipment

occurrence and timing of store promotions including advertising catalogues and special offers

pricing procedures including GST requirements

principles and techniques of interpersonal communication skills

principles of display and design

procedure for accessing information and implementing price changes

relevant industry codes of practice relating to coordinating merchandise presentation

relevant legislation and statutory requirements relating to coordinating merchandise presentation including Australian Consumer Law

relevant work health and safety WHS legislation and codes of practice

store policies and procedures in regard to

efficient use of resources

merchandise range

merchandising pricing and ticketing

minimum stock levels required

stock rotation and replenishment

storage of stock

store promotional themes

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

implements and instructs staff regarding store display merchandising ticketing and pricing policies and procedures

coordinates and monitors display promotion and presentation of merchandise according to store policies and procedures and legislative requirements

identifies products to be advertised or promoted according to store merchandising policies

coordinates construction and maintenance of displays within time schedule set in regard to advertising catalogues special offers and instore promotions in a safe and secure manner

informs staff of pricing policies promotions special events display standards and requirements and timing for dismantling and disposing of displays

evaluates and reports effectiveness of store merchandising and promotional activities to management and staff as required by store policies and procedures

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail work environment

pricing and ticketing equipment

merchandise for display

display materials and props

relevant documentation such as

store policy and procedures manuals on merchandising

WHS requirements

manufacturer instructions and operation manuals on electronic ticketing equipment

legislation and statutory requirements

industry codes of practice

a work team

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

thirdparty reports from a supervisor

customer feedback

answers to questions about specific skills and knowledge

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Display standards and requirements may include:

Staffmay be:

Displays may be located in a variety of areas, including:

Display informationmay include:

Customers may include: